The growing importance of online media has seen it become a significant part of companies marketing campaigns. Within the construction sector, print media will remain as the most significant means of targeting construction trades. The importance of catalogues for outlets such as Screwfix and Toolstation has further reinforced this message. Builders and tradesmen cannot be grouped with other professions, their needs are unique as is their working environment. However, social and online media does have a role to play, and Simply PR acknowledges this and has readily incorporated it within its strategies for clients.
Twitter, Linkedin, Youtube, Instagram and Facebook are seeing their influence grow in media channels. Modern construction companies have to now incorporate these platforms in their marketing planning. Simply PR is expert in these fields and is able to advice on the best ways to maximise their potential.